We thought there might be some of you that would enjoy rising to a challenge.  You know to feed that competive spirit lurking inside?   This is a challenge that could land you in London during the 2012 Olympics.  Good luck and read on for all the details of the competition sponsored by VisitDenmark.

The purpose of the conference is to introduce a new business structure for the company.  The reason for choosing Copenhagen as a destination is the Awareness of the environment and sustainable thinking since this is highly prioritized within the company.  This is therefore an opportunity for the client to showcase their sustainable credentials.


The conference should take place in a hotel within maximum 20 minutes from the Copenhagen airport.  The proposal should include options for the meetings and accommodation as well as suggestions for two off-site dinners, one team building activity and appropriate transportation to the dinners.  In general, the client wishes to optimize the ROI of the conference by using new an innovative tools.


Participants in this challenge are encourage to think creatively, and maybe even use some MIND-blowing ideas, when putting together their proposal for the conference.  Creative solutions will be an important element for the judges.  Find inspiration and contact information to event partners on this site;


Format for presentation:  all creative ideas are welcome, power point is accepted but other formats encouraged.

The companies submitting the 5 best North American submissions will be invited to present their ideas at a New York event, April 12 (live or via Skype), AND, the North American winner picker here will get a trip to London for the Grand Finale during the London Olympics 2012!


North American submissions will be judged by our honorable judges:

  • Greg Oates – PREVUE
  • Saira Banu Kianes, CMP – Banu Events Solutions & Training (B.E.S.T.)
  • Susan Hennig, United Airlines

Participants presenting form each company:  Minimum 1, maximum 10 (if you get all the way to the grand finale in London, there is a maximum of 2 peopl presenting).

MEDIA PARTNER NORTH AMERICA:  We are proud to have as our exclusive media partner in North America:  PREVUE.  Go here to follow their coverage of MIND challenge 2012:

GRAND PRIZE:  the winner will get a free venue in Copenhagen suitable for the case abou (50ppl/1 day max).

Deadline for North American Submissions:  Please make sure we have your submission no later than March 14, 2012.

Send to:  Send your program suggestion directly to your North American representative via either mail or email:

Christina Anderson

Sales and Marketing Manager, Meeting Industry


655 Third Avenue, Ste. 1810Y

New York, NY  10017

United States



Direct:  212-885-9772

Fax:  212-885-9726

Skype:  vdk-christina.andersen


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Filed under Destination report, marketing

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