The YAMAHA PARTS CONVERENCE 2011

For the second year in row, The VIBE Agency provided the event design, event management and production for Yamaha’s 2011 Latin American Distributors Meeting.  This annual conference brought together 70 representatives from most of its 54 markets in Latin, South and Central America and the Caribbean.  (read more)  

 The three-day, two-night conference was a balanced mixture of best-practice sessions, networking, new product presentations and breakout workshops.  It was a time for Yamaha to share what had been happening with the company, future focuses as well as interact with their distributor’s to find out how the parent company could be more efficient and understand distributor needs and barriers they face in their marketplace.

 One of the biggest challenges we had for this meeting this year was planning time.  With a very short lead-time, we had to move fast and create a program that would present an array of options for the group. 

Another challenge was to blend all of the cultures together in one design that worked for the varied cultures in attendance.  Since Yamaha is a Japanese company, we had to do the research to make sure the dos and don’ts are respected for their executives.  One of the many things we did to ensure cultural protocol was to create a separate V.I.P. table in the presentation room, as Japanese culture dictates that executives sit separately. 

 In addition to the business meetings, there were evening events as well.  On arrival at the Doral Marriott, guests enjoyed some free time to settle in.  The next morning, it was time to get down to business followed by a dinner in Miami Beach in a garden with a very South Beach feel.  Lots of red décor touches, motorcycles on the tables and a DJ to dance the night away.  The next day was meeting and we ended the conference with a putting contest for the group with cocktails and passed hors d’ oeuvres. It was a simplistic and fun program and the client loved it!

 One of the things that I feel we did very successfully for this group was to understand their objectives and then ensure that every element of the conference worked interchangeably to meet those goals. In addition, we are so proud that we got more people coming to the event this year than last and our client shared how pleased they were in a thank you note that sent us to the moon. 

 A very special thanks to Ricardo & his team (Ruben, Eric and Caleb) for trusting us and allowing us the opportunity to work with them to create a very successful 2011 Latin America Distributors Conference for Yamaha!

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