Getting FAM with Miami!

At The VIBE Agency,  we are always grateful to be busy and there’s so much that we’ve missed out on telling you about.  We thought we’d rectify that and are going to catch you up on some of what we’ve been doing lately.

One of the things we’ve been up to is doing quite a few FAM trips for clients looking at Miami as a destination for their meetings, conferences and incentive trips.  A lot of thought and detail goes into each client that comes to consider The VIBE Agency and out wonderful city of Miami!

The VIBE agency put together a FAM trip for agencies arriving from France.  If you are not FAMiliar with the term, the purpose of a FAM trip is for journalists, tour operators or travel agents to discover or rediscover a destination and familiarize themselves with everything it has to offer for their future clients.

Miami, the “Magic City”, is a popular destination for tourists worldwide.  In a city with a vibrant diverse culture and tropical weather year-round, Miami can be as steamy as a sauna room in the summertime and a pleasant respite in the colder months of the year. Our clients got to experience the best this great city has to offer during their four day stay.

Arrival Day:

Upon arrival, guests were greeted by Valerie Bihet, VIBE Director, and Judith Patron from the Miami Convention and Visitors Bureau and were transferred in a Sprinter minibus to the Standard Hotel for a welcome cocktail.  Soon after, our clients checked-in to one of two hotels, the Fontainebleau and the Ritz South Beach.

The Fontainebleau recently remodeled its look and expanded with renovations estimating at $1 billion.  With 1,504 rooms and suites, 22 oceanfront acres, 11 restaurants and nightclubs, 40,000-square-foot spa, and 107,000 square feet of indoor meeting space, this hotel has developed a new meaning for indulgence.

The Ritz South Beach brings together sophistication and impeccable service in Miami’s most famous beach community.

The evening began with a cocktail and Mojito demonstration from a bartender of the Ritz South Beach. Clients were then escorted to Espanola Way, a historic Spanish village located in the Art Deco District of South Beach.  With architecture dating back to the 1920s, the area was considered a meeting place for the wealthy.  Today, it is filled with restaurants, music, shops and art.  Dinner was served at Café Nuvo, a restaurant known for its ambiance, perfected Mojitos and great food.

Day Two:

Day two began at sunrise, on the beach with a personal trainer who conducted a cardio/yoga session.  Breakfast was served at the Fontainebleau followed by a site inspection. Afterward, guests also got to experience an amazing Art Deco Tour by our great friend, Charles J. Kropke from Dragon Fly, on Miami Beach.  The tour consisted of visiting several infamous locations including the Art Deco Museum, Casa Casuarina (Gianni Versace’s House), Old City Hall, Miami Beach Post Office and Art Deco Hotels. At the end of the tour, the group visited the W South Beach hotel for lunch a la Carte.  Our clients were welcomed at a penthouse of the hotel for an amazing lunch with impeccable views of Miami.

Following lunch, our clients enjoyed shopping at the Dadeland Mall, a Miami trademark located in Kendall.  The mall includes Florida’s largest Macy’s as well as Macy’s Home Gallery & Kids, J.C. Penney, Saks Fifth Avenue, The Limited, Nordstrom and our European clients favorite store Abercrombie & Fitch.  The main entrance of the mall was featured in the 1985 Chuck Norris film “Invasion USA” and was featured in the 1990 Alec Baldwin film “Miami Blues”.  The mall is easily accessible by Miami Metrorail.

Dinner took place at the Viceroy hotel, a glamor-infused Miami resort and set with-in the ten acre Icon Brickell enclave.  The delicious menu is full of nutritional and organic foods. Guests toured the hotel, and the amazing spas and garden.  The Morgan group then hosted dancing and partying time at the Florida Ballroom at the Delano Hotel.

Day Three:

Day three began with breakfast at the Mondrian South Beach hotel and a site inspection.  Located in Biscayne Bay, its minutes from the hustle and bustle of South Beach with breathtaking view of the ocean.  Features include Asia de Cuba, a five-star restaurant; Agua, our 4000’ spa featuring wet and dry treatment rooms; and a fully-equipped gym over looking the bay.

The day continued with a one-hour ride on a yacht to Bayside courtesy of the Marina of Mandarin’s Biscayne Lady.  Afterward, we sped things up on a sightseeing power boat tour.  Lunch followed with a Mediterranean menu catered by the Mandarin Oriental.  The hotel exhales Asian serenity and is popular for their soothing spa.  The hotel can accommodate large scale events with more than 15,000 sq. ft. (1,394 square meters) of flexible meeting space – a grand ballroom for 600, boardroom, 15 breakout rooms, business center and an oversized terrace it offers great space for events.. The grand ballroom has excellent sound systems which are complimentary and include a podium microphone. The built in projection screens provide a sleek and elegant design plus High Definition TV capabilities.

The Everglades National Park is the largest subtropical wilderness in the United States.  “It has been designated a World Heritage Site, International Biosphere Reserve, and Wetland of International Importance, significant to all people of the world,” states the National Park Service.  From alligators to pythons, guests experienced an educated tour with Mother Nature.

As an early surprise, we treated our guests to a Pre-Halloween Spooktacular Tour where each client received a masquerade mask and black rose as a souvenir.  Dinner was served at Wish, notably one of the “50 best restaurants in the world,” as stated by Condé Nast Traveler.

Departure Day:

The last day was sizzled with a The Cuban Heritage Tour, also done by Kropke from Dragon Fly Tours.  Guided through areas such as Little Havana and connecting neighborhoods you can feel and experience the ambiance of the Cuban heritage so prevalent in Miami.

Lunch and a site inspection was held at the Four Seasons Hotel, a 5 five star hotel located in Brickell, Miami.

Filled with the sights, sounds and feel of Miami, guests departed back to Miami International Airports for their flights home.  We’d armed them with a lot of information and exciting ideas for what they could offer their groups coming to Miami.  We can’t wait to welcome them back!

For more information  or a customized FAM trip for YOUR group, please contact


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Filed under Destination report, Events at the Vibe Agency

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