Last October, The VIBE Agency provided the event design, event management and production for Yamaha’s 2010 Latin American Distributors Meeting. This annual conference at the Sofitel Miami brought together 70 representatives from most of its 54 markets in Latin, South and Central America and the Caribbean.
The two day conference was a balanced mixture of best-practice sessions, networking, new product presentations and break-out workshops. It was a time for Yamaha to share what had been happening with the company, future focuses as well as interact with their distributor’s to find out how the parent company could be more efficient and understand distributor needs and barriers they face in their marketplace.
One of the biggest challenges we had for this meeting was to blend all of the cultures together in one design that worked for the varied cultures in attendance. Since Yamaha is a Japanese company, we had to do the research to make sure the “dos and do nots” are respected for their executives. One of the many things we did to ensure cultural protocol was to create a separate V.I.P. table in the presentation room, as Japanese culture dictates that executives sit separately.
Along with providing the meeting and conference coordination, we also handled the Yamaha new product display which featured new products that they wanted to introduce to the distributors.
In addition to the business meetings during the day, there were evening events as well. The first night was a dinner cruise around Biscayne Bay. A final night dinner was held at a Wish, an upscale restaurant in Miami Beach.
One of the things that I feel we did very successfully for this group was to understand their objectives and then ensure that every element of the conference worked interchangeably to meet those goals.
A very special thanks to Ricardo & his team (Ruben, Eric) for trusting us and allowing us the opportunity to work with them to create a successful Latin America Distributors Conference for Yamaha!
We love working with companies to create intelligent and sophisticated events with purpose. We pride ourselves on our ability to work with our clients to deliver the best experience for their needs!
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BizBash Miami thought it was great too and featured the Yamaha event! Click to read more. http://www.bizbash.com/miami/content/editorial/19327_yamaha_latin_america_brings_distributors_together_for_second_annual_conference.php